Amy Jo Martin, in her latest Harvard Business Review blog, makes a strong case for WHY businesses need to be embracing Social Media today, and not waiting until some future date. She gives her 'three why's of social media.'
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It saves money. This is always a good why to start with. And it's not just savings on jet fuel for that three-minute TV spot. Reach versus investment is
fundamentally different than any other medium. Research, customer service and traditional advertising allocations can be decreased.
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It's safer than it seems. Executives like to point to all the news stories of brand-damaging social fails as reason to move cautiously. But I believe 90 % of the of
the corporate social media crisis communications situations I've witnessed over the past five years could have been prevented if proper education was provided.
- Better communication enhances company culture. A socially communicating company is one in which, employees are happier and more productive. Social media allows people to expose their 'why' to co-workers and connect with other co-workers who believe what they believe.
Consumers want to know you, and your company, before they make a purchase. Social Media is all about giving them that human touch, in a more authentic way, if handled correctly. Read her full article here.